Production: Lucasfilm, Bad Robot, Truenorth productions
Distribution: Walt Disney Studios Motion Pictures (UK), Walt Disney Studios Motion Pictures (USA), Starz! (USA TV), Walt Disney Home Studios Entertainment (USA DVD)
Exhibition: Toronto International Film Festival
Budget: 200 Million USD
Revenue/ Box Office Returns: 6 Billion USD
Genre: Sci-fi
Target Audience: Young adults, Star Wars fans, BBFC 12
Independent/ Conglomerate: Conglomerate
Vertical/ Horizontal Integration: Horizontal
Ill Manors -
Production: BBC Films , Film London Microwave, Aimimage, Plan B
Distribution: Revolver Entertainment
Exhibition: Toronto International Film Festival, Festival do Rio
Budget: 100 Thousand GBP (140 Thousand GBP)
Revenue/ Box Office Returns: 715 Thousand GBP (1 Million USD)
Genre: Crime, Drama
Target Audience: 15-25 despite the BBFC rating of 18+
Independent/ Conglomerate: Independent
Vertical/ Horizontal Integration: Vertical
Advantages for The Big Six -
Production:
- Can take risks when making films
- Wont need to collaborate to receive funding
- Can be more ambitious: celebrities, effects, locations
Distribution:
- Size and power in the industry: more money and established links
- Ue synergy to cross promote: video-games, music, toys
Case Study -
Investors: Ill Manors contact bank, Disney contact head of conglomerate.
Potential Risks: Level of audience, level of funding, will it become profitable, is it marketable.
Trailer: 17,000 tweets per minute when #TheForceAwakens trailer came out on ESPN, a Disney owned channel.
Success: It connected with the existing fan base, use of social networking e.g. trailers, caste to promote the film, Disney's vertically integrated structure enabling trailers to be released on ESPN at Superbowl, cross-marketing.
Teaser Trailer: November 28th 2014
Teaser Trailer Two: April 16th 2015
Comic-Con: July 10th 2015
Official Trailer: 19th October 2015
Star Wars Battlefront: 8th December 2015
Film Release: 18th December 2015
Trailer: 130 million views in one weekend of the final trailer release
Facts: 69% of young adults watch trailers before deciding to watch a film.
Annie Leibovitz photographed Star Wars for Vanity Faire promotion.
Ancilliary Products: Disney Infinity 3.0 and Battlefront estimated to make $1.28 billion.
Star Wars also had a range of makeup with Mac cosmetics.
Target Audience: 15% of the audience was between the age of 13 and 17, tickets purchased most by males aged 18-49 with an average of 34.
Box Office: $7.3 (billion)
Home Entertainment Sales: $5.749 (billion)
Toys and Merchandise: $17 (billion)
Video Games: $4.280 (Billion)
Intellectual Property: $4 (billion)
Miscellaneous: $3.65 (billion)
Total: $41.979 (billion)
Disney bought out Lucasfilm ltd for $4.05 billion.
Star Wars also had a range of makeup with Mac cosmetics.
Target Audience: 15% of the audience was between the age of 13 and 17, tickets purchased most by males aged 18-49 with an average of 34.
Box Office: $7.3 (billion)
Home Entertainment Sales: $5.749 (billion)
Toys and Merchandise: $17 (billion)
Video Games: $4.280 (Billion)
Intellectual Property: $4 (billion)
Miscellaneous: $3.65 (billion)
Total: $41.979 (billion)
Disney bought out Lucasfilm ltd for $4.05 billion.
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