Glossary Terms for Analysis of Two Films -

Glossary - 

Media Franchise: a collection of media in which several derivative works have been produced from an original work of media.


Synergy: the interaction or cooperation of two or more organisations, such as conglomerates, to produce a combined effect greater than their individual effects.


Conglomerate: a conglomerate is a large company composed of smaller companies engaged in business especially within the media industry.


Cross Media Convergence: when multiple media formats join together on a project or to be owned by one individual or company.


Horizontal Integrated Institue: is the process of a company increasing production of goods or services at the same part of the supply chain.


Vertical Integrated Institute: an arrangement in which the supply chain of a company is owned by that company. Usually each member of the supply chain produces a different product or service and the products combine to fulfil a function.

Marketing: the action or business of promoting and selling products or services including market research and advertising.

Production: the making of the media product.

Distribution: the way in which media is distributed to the masses.

Exhibition: the way we view; getting the film to a paying audience.

The Big Six: the six main media companies that dominate the media production industry. (Sony, 20th Century, Warner Bros, Paramount, Universal, Walt Disney)

Ancillary Revenue: revenue that derives from goods and or services other than a companies primary product.

Sequelisation: the process of making sequels from an original media text. 

Glossary -

Glossary -

Mise en Scene - Everything that appears within the scene.

Verisimilitude - Being believable or having the appearance or being true.

Production - Everything in the making of a text / film etc.

Code - A system of signs which can be decoded to create meaning.

Convention - What the audience expects to see in a certain genre.

Continuity - The state of continuing without changes.

Diegetic Sound - A sound whose source is visible on the screen or whose source is implied to be present by the action of the film, sounds made by objects in the story or music represented as coming from the instruments in the story.

Non Diegetic Sound - Sound whose source is neither visible  on the screen nor has been implied to be present in the action e.g.. narrators commentary, sound effects added for dramatic effect, mode music. Non-diegetic sound is represented as coming from a source outside the story space.

McGuffin - An object or device in a form of media that serves only as a trigger for the plot.

Match on Action - Match on action occurs when an action that begins in one shot is continued or completed in the next.

Shot / Reverse Shot - A film technique where one character is shown looking at another character (often off-screen), and then the other character is shown looking back at the first character.

The 180 Degree Rule - People in the scene must remain on their original side. If the side is switched then the movement of the camera to the second position must be shown. The audience must be re-orientated at the end of the scene as they are a secondary participant.

Narrative - An account of connected events within a story.

Protagonist - The leading or one of the major characters within a story. An advocate or champion of a particular cause or idea.

Antagonist - A person who actively opposes or is hostile to someone or something.

Cinematography - The art of photography and camerawork in film-making e.g.. the style.

Archetypes - A character who's behaviour and appearance match a stereotype. 

Stereotype - A label that is attached to a social group based upon the actions/ beliefs of a few. 

Synergy - 

Conglomerate - 

Cross Media Convergence - 

Horizontal Integrated Institue -

Vertical Integrated Institute -

Marketing -

Distribution -

Exhibition -