What issues are raised by media ownership in contemporary media?
Discuss the importance of cross media convergence and synergy in production, distribution and marketing?
Discuss the technologies that have been introduced in recent years and their effect on levels of production, distribution, marketing and exchange?
Discuss the significance of proliferation in hardware and content for institutions and audiences?
Explain the importance of technological convergence for institutions and audiences?
Discuss the issues raised in targeting of national and local audiences, specifically British, by international or global institutions?
Explain the ways in which the candidates' own experiences of media consumption illustrate wider patterns and trends of audience behaviour?
- Synergy/ Cross media convergence
- Media ownership
- Technological advance and effects
- Proliferation in hardware and content
- Technological convergence
- International audiences
- Media consumption patterns
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