BBC Films Ill Manors Research -

Ill Manors - 

The film represents the lives of various characters living in a working/ underclass area focusing on their search for respect, their violent lifestyle and their struggle to survive. This includes: drug dealing, prostitution and violence.

Director: Plan B

Production: BBC Films , Film London Microwave, Aimimage, Plan B

Distribution: Revolver Entertainment

Exhibition: Toronto International Film Festival, Festival do Rio

Budget: 100 Thousand GBP (140 Thousand GBP)

Revenue/ Box Office Returns: 715 Thousand GBP (1 Million USD)

Genre: Crime, Drama

Target Audience: 15-25 despite the BBFC rating of 18+

Independent/ Conglomerate: Independent

Vertical/ Horizontal Integration: Vertical

Involved Parties: 

• Ill Manors

• Plan B

• BBC Films

Marketing - 

• Plan B released the album prior to the film to generate publicity.
• The eight central characters could all relate to individual rap songs from Plan B.

Ancillary Markets:

• DVD, Blu-ray, download and on-demand 08-10-1012.
• DVD had never before seen footage so audience would buy it even after seeing it for the extras.

Promotion/ Distribution:

• Soundtrack named "Ill Manors" which went to number 1 in the official UK album charts when released in July 2012.
• It was crucial for publicity and success of the film.
• Posters on the tube in London: 8 posters were created.
• The hashtag on social media: Facebook page with 31,616 likes, Twitter posts with #tweet-to-unlock to get the promotion shared amongst the people of social media. 

Marketing:

• Released in US at the Sundance Film Festival and shown at the Greater Manchester Film Festival.
• Star Wars did not do this due to being a product of the big six corporation Disney who were advertising on their distributor TV channels. 
• Toronto Film Festival 2012.
• Festival do Rio 2012.
• Premier in London on 30-05-2012 at Leicester Square; certain urban music celebrities were invited to boost publicity such as Tinie Tempah, Example and Alesha Dixon.
• Empire Magazine promoted the film.

Distribution to Cinemas:

• Widely released by "Revolver" who are known for urban gritty films such as "Kidulthood".
• Initial release in 191 cinemas provided £250,000 during the first weekend.
• In week 2 the cinemas showing it fell to 83; this was a reduction of around 65%.