Media Questions and Research -

Research -

• Research examples of synergies that Disney corporation has to help increase profits linked to their film production.

Disney:

• Disney on ice
• Disney theme parks
• Disney stores

Star Wars:

• Battlefront (video game)

Questions - 

How are megafranchise movies defined?

A collection of various intellectual properties or a story that is used across multiple mediums.

Why did hollywood switch its focus to megafranchise movies?

There is more money that can be made by megafranchise movies as they apply to a larger target audience that are accessible on various platforms, cross promotion with other platforms ; for instance, films, video games, clothing.

How important are sequels to the hollywood film industry?

Sequels already have established target audiences and do not have as difficult a time building a fan base and therefore are more likely to make money rather than an individual/ stand alone film.

What is ancillary revenue?

Revenue that derives from good and or services other than a companies primary product. 

How important is ancillary revenue?

Ancillary revenue is responsible for a large portion of profits and widening the fan base associated with films.

How important are viedo-games to the film industry?
Video-games help to establish a wider target audience for films.